"VIVAI DE LAURENTIIS" were born in 1929 at the National Park of Maiella.
The Nursery was founded between 1929 and 1930 by Francesco De Laurentis who named the garden centre “Cav. FRANCESCO DE LAURENTIIS VIVAI PIANTE E VITI”. The business concentrated on the growing of grapevines, olive trees and fruit trees. During the 60s Nicoletta De Laurentiis and her husband Domenico Pinto carried on the wellestablished family tradition of the Nursery. They extended the already varied production by introducing some ornamental plant varieties and they renamed the business as VIVAI CAV. FRANCESCO DE LAURENTIIS & FIGLIA. In 1990 the business became VIVAI DE LAURENTIIS run by Moreno Pinto, the founder’s grandson and current owner of the Nursery. De Laurentiis Nursery is located on the edge of the Maiella National Park. The high quality plant production of the business is due to their enthusiasm and professionalism as well as a ten-year experience in the field of growing. The high quality of the products is helped by the local microclimate, characterized by rapid changes in temperature between night and day and by low temperatures during winter. All these are essential conditions to give the plants strength. Nowadays the business extends to an area of about 120,000 square metres, of which 90,000 square metres are dedicated to outdoor planting and 30,000 square metres to indoor pot grown plants. Since 1994 the business has been moving plants using clod-machinery where the packing of clods with cloth and nets is available from a diameter of 35 centimetres. As for the production of plants in pots, the repotting is always done at the idel time and only well-rooted plants are delivered. De Laurentiis Nursery has a website (http://www.vivaidelaurentiis.com) aimed at meeting the customers’ needs and in ensuring an efficient communication with them. The website is frequently updated and allows every customer to have a personal relationship with the business. Through a password it is possible to look at prices and search for the availability of products as well as asking for a personalised estimate in real time. There is also a service allowing customers to receive monthly updates directly by email or fax. There is an illustrated catalogue available on-line to help gardeners and garden centres, in that they have illustrated records of the goods we produce. The business presents its products at the two main trade fairs in Italy: “FLORMART -MIFLOR” in Padua and “FLORVIVA” in Lanciano in the Province of Chieti. De Laurentiis Nursery supplies mainly wholesalers, garden centres, other retail outlets, garden designers, and in a lesser volume some councils and private customers. The business has developed a weekly delivery system in the region with its own transport. To supply customers outside the region we rely on trustworthy companies. We deliver pot-plants in pallets and clod covered plants separately. The business provides personalized delivery according to the needs of the customer. There is also a personalized labelling service that can be modified according to the needs and requests of the customer. De Laurentiis Nursery works every day to ensure the highest quality products and service, which over the years have always been the family’s primary objectives. We are aided in this by a fantastic team who with their experience, technical knowledge and enthusiasm have contributed greatly to our success.
Production and sales mainly coniferous, dwarf conifers, ornamental trees, shrubs